What is the Hover board?

Precedents of the World Wide Web in the Food and Beverage Sector in Spain

The use of computers with internet connection as a way of buying goods and services is nowadays a reality in most of Spanish families. However, this shopping tendency was not available for the Spanish population a few years ago. According to Inma Rodriguez-Ardura and Gerard A. Ryan in the article The World Wide Web in the Food & Beverage Sector in Spain, in 2001 the web development, as a commercial activity, was still in its early stages, especially within the food and beverage industry. Since last decade, Internet and Web development for commercial activities, in the food and beverage sector in Spain, has back to the future hover board experimented high rates of growth.  

In the same article there are mentioned 4 factors, which have contributed to the online development of food & beverage sales in Spain. The first factor identified is the internet communication and development of the Technology infrastructures. It can be said that, the competitiveness of the phone companies offering ADSL services in whole the country as well as new technologies such as Wi-Fi development has increased the daily use of the computers. Secondly, as it is said in the article, the economic capacity and consumer consumption demand has changed in Spain and Europe. In terms of consumer eating habits, there is a general desire for natural and healthy food products; Integration of the eating during the leisure activities is becoming more popular; the time to prepare meals is reduced; eating out has increased. The third factor is related with the House-hold changes, which can be also defined as change os the House-roles, due to facts of higher educational levels, incorporation of women into the labor market as well as changes in family size. The last factor identified is the company’s new ways of thinking, including internet and online activities, such as Design development, Self-Engine Optimization, Social Media Marketing and Revenue Management into their marketing strategies. (Rodriguez-Azurra and Ryan, 2001)

According to one post of www.gastronomiaycia.com, based on Nielsen The Nielsen Global Survey of Digital’s Influence on Grocery Shopping was conducted February 10–27, 2012 and polled more than 28,000 consumers in 56 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America., back to the future hover board specialized in marketing and publicity investigation, the online commercialization of food and beverage in Spain still being low compared with other products, such as clothes, technology and accessories. However, food and beverage is experimenting a boom. The purchase intent rate of the users has noticed a growth of 44%.

In the same study, the 61% of the interviewed people used internet in order to know the main characteristics of the products, such as the quality and the prices. From the side of the company, the most important challenge is to develop online strategies focused on the potential buyers with the aim of ensuring a better experience which represents more sales.

The online presence, in Spanish wineries, is becoming a necessity for those wineries, who want to increase their local target.
A study carried out by Jorge Serrano from Mas Medios “Redes sociales, venta online y comercio electrónico” discovered that in the wineries of Germany, Spain, USA, UK, Rusia and Sweeden the 38,20% of these wineries has its own online store , while the other 61% still not having this online presence. The 30% of the sellers specialized on wine, back to the future hover board combine online and offline sells. People looks for information in the sites to get some information of the products to finally buy them into the conventional stores. They call this phenomenom the ROPO effect (Research online, purchase offline).

Eventhough the 80% of the spanish wineries have presence in the most common Social Networks, there is only 35% of the wineries that are communicating their content through one blog.